If the government are keen to stop people smoking why don't they take a leaf out of the tampon manufacturers book and cut down on the number in the packet. A year or so ago all the tampon manufacturers kept the prices of their product down by cutting a ten pack to an eight pack and a 20 pack to a 16 pack. If the tobacco manufacturers did this they could appear to keep their prices down and at the same time keep the government happy because most people would end up smoking four less fags per packet. One or two might buy two packets where they would have bought one but a lot of people would continue to smoke the same number of packets per day as they used to.